ALL IN Productions

Bringing your passion into


ALL IN Productions is a video production company with a unique ability to turn every business or project into a beautiful video with the right message and delivering results – making it one of its kind! The focus is not only making videos that look good but convert into results via video strategies.

ALL IN Productions is started by Lasse Joergensen (Copenhagen, Denmark), who currently resides in Edmonton.

The Vision

The vision in our videos has to do with seeing your spark, igniting it and finding a unique and creative way to bring it and deliver it to world in an effective way with a video strategy. We know and believe that business is first about people!

We are ALL IN what we do in each project. ALL IN is a commitment to you! To being fully engaged and deliver the vision! Once we film, we bend all our skills, technology, and inspiration to produce a stunning representation of you and your work/project that fits your needs, budget and delivers results through video strategies.

For us, it’s not just a video or production – it’s insight into a new understanding of what you do and who you are. That is what we draw out and bring into production.

The creative vision is the heart within the technical products and that’s what we bring out with our clients. The result is a professional, cinematic and creative video, that will take your business or project to the next level and deliver results!

Lasse Joergensen


Videographer. Photographer.
Marketing Strategist. Composer.
Entrepeneur. Coffee roaster. Psychotherapist.
– A different kind of tool box and mindset!

For me, making a video and offering media services is so much more than business. It’s a personal connection that makes it all flow, and brings life to business. It’s like planting a meaningful seed and watering it until it turns into a tree. My vision is to inspire people and help businesses and projects grow!

I have been on a vast journey in my life that has led me to where I am today. I lived most of my life in Copenhagen, Denmark, and I have always been passionate about creating. With people, in technical, artistic, and interpersonal fields. From starting my own t-shirt brand at age 18, launching an online kayak business, getting a marketing degree, working in the fashion industry and later as a psychotherapist (DK), to composing and producing my own music and videos for many years. All of it has led me to ALL IN Productions.

People have always told me that I bring the best out of them in a natural way. They feel relaxed and creative. Bringing new eyes to them personally and their business.

My filming style can be described as cinematic, creative, with depth and intimacy.