ALL IN Productions

Bringing your passion into


ALL IN Productions is a video production company with a unique ability to turn every business or project into a cinematic and artistic video – making it one of its kind! My focus is to inspire you and your project with my passion, skills and tools that I have learned over the years and turning that into a beautiful video or photo.

I love bringing people’s passion into production, from the larger perspective to the subtleties that show your social media audience, businesses and friends who you are.

ALL IN Productions is a family-owned business started by Lasse Joergensen (Copenhagen, Denmark), who currently resides in Edmonton.

The Vision

The vision in my videos has to do with seeing your creative spark, igniting it and using my tools to grow the flame. I love engaging with creative projects and the people behind them, because I know and love that business is about people, and then products.

I’m ALL IN what I do in each project. ALL IN is a commitment to being fully engaged and being in flow! Once we film, I bend all my skills, technology, and inspiration to produce a stunning representation of you and your work. It’s all about your spark! That is why I love doing what I do. Bringing in all levels with videography, photography and music combined – it’s the ultimate combination for your video or production.

For me, it’s not just a video or production – it’s insight into a new understanding of what you do and who you are. That is what I draw out and bring into production.

The creative vision is the heart within the technical products and that’s what I bring out with my clients. The result is a professional, cinematic and creative video, that will take your business or project to the next level.

Lasse Joergensen


Videographer. Photographer.
Musician. Composer.
Entrepeneur. Adventurer. Psychotherapist.
-A different kind of tool box and mindset!

For me, making a video and offering media services is so much more than business. It’s a personal connection that makes it all flow, and brings life to business. It’s like planting a meaningful seed and watering it until it turns into a tree. My vision is to inspire people and make unique art!

I have been on a vast journey in my life that has led me to where I am today. I lived most of my life in Copenhagen, Denmark, and I have always been passionate about creating. With people, in technical, artistic, and interpersonal fields. From starting my own t-shirt brand at age 18, launching an online kayak business, getting a marketing degree, working in the fashion industry and later as a psychotherapist (DK), to composing and producing my own music and videos for many years. All of it has led me to ALL IN Productions.

People have always told me that I bring the best out of them in a natural way. They feel relaxed and creative. Bringing new eyes to them personally and their business.

My filming style is cinematic, creative, with depth and intimacy.

Want to know more about me?
Read my blog post: My journey in learning to be ALL IN.