Documentaries, Video Series
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Video Series Production – World Floorcoverings

ALL IN Productions is collaborating with World Floorcoverings, a renowned company in the flooring industry, to create a captivating Video Series that aims to showcase not only their exceptional products and service but also the vibrant culture that sets them apart from any other company and their collaboration with non-profits. The President Mike McCormick reached out to us and got the ball rolling with a lot of ideas.

Our goal was to create a series of videos that would not only inform and inspire but also provide an intimate glimpse into the heart and soul of World Floorcoverings.

In today’s digital landscape, video content has become an indispensable tool for businesses. It enables companies to connect with their audience on a deeper level, forging emotional connections and establishing trust. Understanding the importance of leveraging video to share their unique culture, World Floorcoverings entrusted us to translate their brand essence into a visual narrative. This included a lot of bloopers videos, which says a lot about their fun culture at World Floorcoverings.

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The Challenge

The challenge was to distill the rich and unique culture of World Floorcoverings into a series of engaging videos. We aimed to encapsulate their values, culture, humor, craftsmanship, and the stories of the people who bring their company to life. Our task was to create an authentic representation of their culture that would resonate with both them internally and the world.

Translating culture into video is a delicate task that requires a keen understanding of the company’s values and the audience’s. We had to find a balance between showcasing their approach, products and services and conveying the intangible aspects that make World Floorcoverings a unique and inspiring company. It’s all about telling the story.

Our Approach

To capture the essence of World Floorcoverings’ culture and company profile, we began with multiple meetings and conversations with the company and conducting in-depth research on all their online profiles.

Armed with this knowledge, we crafted ideas for the episodes in collaboration with the company. We utilized cinematic techniques, stunning visuals, with a focus on the stories to create a sensory experience that would transport viewers into the heart of the company’s culture.

We embraced authenticity, ensuring that the videos depicted genuine interactions and showcased the voices within the organization with humor being a big part of it. From capturing interviews and profiling the work with non-profits, A day At The Office, Fundraiser events etc.

The Results

The Video Series became a powerful tool for World Floorcoverings to share their culture with the world. By providing an intimate look into their values, people, and processes, the videos sparked an emotional connection with viewers and fostered a sense of connection, trust and authenticity. And not the least humor!

The videos were shared across various digital platforms, resulting in great engagement, shares, and positive feedback. The audience resonated with the authentic storytelling and was drawn to the humor, passion and dedication showcased by World Floorcoverings. The Video Series served as an effective means of differentiating the company from its competitors, highlighting the unique culture that sets them apart. And something that the company internally is proud of, fueling the dedication to the company and work.

In conclusion, our collaboration with World Floorcoverings resulted in a Video Series that not only highlighted their exceptional products and service but also shared the vibrant culture that defines their company. By authentically portraying their values, people, and stories, we created a visual narrative that fostered emotional connections, built trust, and set World Floorcoverings apart in their industry.
The video example shown here is Episode Two: A Day At The Office.
We are looking forward to making the next Video Episode with Mike and his team at World Floorcoverings.

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