The future of business is authenticity. That’s what people are looking for – it sells! It builds trust and true connection and is like a magnet to people looking for a specific result or transformation in their own life. When it comes to online creation it’s the same. Authenticity is your superpower to create, build and launch your online course.
The power of an online course is that you are able to turn what you already know: your skills, knowledge, hobby, passion etc. into a thriving and very profitable online business. This can enable you to live an authentic life with a business you love and give you the freedom to live the life you truly want while impacting and helping people from all over the world.
Here are a few tips on how to create an online course using your authenticity as your super power:
1. Map out and write down the things you would love to teach, from your own life journey, skills, knowledge and passion.
2. From a level 0-10, what expert level are you at? You don’t need to be a complete expert to teach in an online course, but just a few steps ahead of the people you will be helping.
3. Create and define your niche – your target audience and create an offer.
4. Reach out to people in your network, family, social media etc. with your course idea and offer and provide free sessions and interviews about your ideas, share value and get feedback. This is to validate your course and niche, and to tweak it.
5. When the course idea has been validated, you can start pre-selling it before making it.
6. To attract clients, you then start sharing personal and authentic videos and posts on social media on the course topic. To educate, engage and build instant connection with new people on your niche topic.
You bring value before selling anything.
7. Don’t sell: Help and serve instead. When you are being authentic and genuinely want to give people a result and transformation it shines through. Then you are providing a solution that people truly want, without needing to sell. You are helping.
Are you looking to create your own Authentic Online Course and want to know how you can do this for free?
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