Park Landscaping, a highly successful landscaping company based in Edmonton, Alberta, partnered with us during a key moment of growth – a rebrand of their company and identity.
Operating across Alberta, Park Landscaping has built a strong reputation through quality work, reliability, and a deeply committed team.
As they evolved their brand, they wanted a professional corporate video and content strategy that would reflect:
More than just showcasing projects – they wanted to tell their story and show who they truly are.
Park Landscaping already had a strong business and track record.
The challenge was translating that into a powerful online presence.
Key challenges included:
• Communicating the human side of a large, established company
• Capturing both professionalism and authenticity
• Showcasing a wide range of services and job sites in a cohesive way
• Creating content that supports both branding and marketing
At its core:
How do you take a well-established company… and make people feel who they are?
At ALL IN Productions, we combine video production with strategy, coaching, and storytelling.
For Park Landscaping, we approached this as a full brand content build-out, not just a single video.
We worked closely with the team to:
• Clarify their message and how they want to be perceived
• Capture leadership and team members in a natural, authentic way
• Film both in-office and across multiple job sites
• Showcase real work environments — not staged moments
• Create a consistent visual and emotional feel across all content
Deliverables included:
• Company (brand) video
• Social media reels
• Professional photography
• Video ads
What stood out immediately:
The culture.
A strong, dedicated team with a clear sense of trust and pride in their work.
It felt like a family – and that became a key part of the story.
The result is a complete visual foundation for Park Landscaping’s new brand direction.
This content now supports:
• A stronger and more aligned brand presence
• Increased trust with potential clients
• A clear representation of their team and company culture
• An authentic recruitment approach with video
• Versatile content for website, ads, and social media
And beyond the visuals:
The company now shows up in a way that truly reflects who they are.
This is what it looked like behind the scenes:
• Filming across multiple real job sites
• Capturing natural team interactions and workflows
• A relaxed, guided process — even in active work environments
• Balancing structure with flexibility to capture real moments
There was a strong level of trust throughout the entire process.
And that’s what made it work.
Below, you’ll find a selection of our video projects, each demonstrating our commitment to authentic storytelling, professional production quality, and effective video strategies. Click on any project to learn more about its scope, goals, and the results achieved.
